Cherice Jenelle Website

YOU'VE EVOLVED.

YOUR BRAND SHOULD TOO.

I help accomplished women in career transition reclaim their authority— so they can show up with clarity, confidence, and a brand that finally matches who they're becoming.

Take the Brand Alignment Quiz

The Identity Crisis No One Talks About

You've spent years building credibility. Director title. Team of 10. Expertise everyone respected.

Then everything shifted.

Maybe you left corporate. Launched a business. Pivoted industries. Or simply outgrew the box everyone put you in. Now you're stuck:

Your LinkedIn reads like a resume for a job you no longer want
Introducing yourself feels like explaining a messy divorce
Competitors with half your experience are claiming the authority that should be yours
You know you're supposed to "be visible"—but as who, exactly?

Here's what I know: You don't need to start over. You need to translate. Your expertise didn't disappear. Your credibility isn't gone. You just need the strategic clarity to reframe your story—and the confidence to own it.

How I Help: The Brand Elevation Framework

I'm not a personal branding coach who quit her job to "help you do the same." I'm a marketing executive who's spent 20+ years building brands for global companies—while actively navigating my own authority journey.

I manage teams. Travel for work. Show up on stages. Serve on boards. And yes, I'm building this business on nights and weekends while parenting two kids. I get it because I'm living it.

That's why my approach isn't about "post 5x a week" hustle tactics. It's about strategic positioning that works for accomplished women with actual lives. Here's how we work together:

Brand Elevation Lab

5-hour intimate workshop.

Get crystal-clear on your brand foundation (positioning, message, visibility roadmap) in one transformational day. Small groups, retreat-style homes, zero fluff.

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Authority Builder Course

8-week implementation program. Take your clarity and build it into a complete brand system—messaging, content, LinkedIn, thought leadership, visibility strategy.

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VIP Brand Intensive

Private 1:1 strategy Skip the line. Get personalized brand strategy, positioning, and roadmap in 6 weeks with direct access to me.

Apply Now

Not sure where to start? Take the Brand Alignment Quiz to find your best next step: Take the Quiz

Trusted by Brands, Boards, &
Bold Women in Motion

Meet Cherice Jenelle

With 20+ years leading corporate marketing, inclusive leadership, and brand strategy - from global spirits brands to nonprofit boards - I've guided executives, founders, and mission-driven teams to show up, stand out, and speak powerfully.

I'm also the creator of Brand Elevation Lab, the Authority Builder framework, and host of On Brand, On Purpose - a podcast exploring what it really takes to build authority during life's biggest transitions.

My work has been featured on D CEO, Black Sports Online, Sisters in Sales, NextUp Leadership Summit, and Cosign Magazine.

But more importantly? I've lived the messy middle of career transition. I know what it's like to outgrow your brand, question your positioning, and wonder if anyone will take you seriously when you reinvent yourself. They will. And I'll show you how.

About Me

Listen: On Brand, On Purpose

Real conversations about the messy middle of career transition—the identity shifts, authority rebuilding, and brand clarity that no one talks about publicly.

Every episode, I sit down with accomplished women navigating reinvention and the experts helping them through it. No filtered highlight reels. Just honest stories about what it actually takes to rebuild your brand with confidence.

Perfect for your commute, your workout, or that Sunday morning coffee when you need to remember you're not the only one figuring this out.

Listen Now

AS FEATURED ON

Here's How We Can Work Together

Whether you're a high-achieving woman in career transition, or an organization ready to realign and inspire, I tailor experiences that drive clarity and confidence from the inside out.

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Personal Brand Strategy

Speaking Engagements

Board & Org. Strategy

The Identity Crisis No One Talks About

You've spent years building credibility. Director title. Team of 10. Expertise everyone respected. Then everything shifted. Maybe you left corporate. Launched a business. Pivoted industries. Or simply outgrew the box everyone put you in. Now you're stuck:

Your LinkedIn reads like a resume for a job you no longer want

Introducing yourself feels like explaining a messy divorce

Competitors with half your experience are claiming the authority that should be yours

You know you're supposed to "be visible"—but as who, exactly?

​Here's what I know: You don't need to start over. You need to translate. Your expertise didn't disappear. Your credibility isn't gone. You just need the strategic clarity to reframe your story—and the confidence to own it.